It comes towards the end of a year when several high-profile albums received time-limited exclusive releases on rival streaming services like Apple Music and Tidal. SpotifyвЂ™s willingness to shout about The WeekndвЂ™s new milestone, even if itвЂ™s keeping the actual daily-plays number to itself, is unsurprising. We look forward to breaking even more records together in the near future,вЂќ said SpotifyвЂ™s global head of creator services Troy Carter. вЂњWeвЂ™re proud to have partnered with The Weeknd, his management and Republic Records on a phenomenal album. вЂњSpotifyвЂ™s continued support of The Weeknd has now reached historic proportions and also reinforces the tremendous growth of global streaming,вЂќ said Republic Records boss Monte Lipman in a statement sent out by the streaming service. While the album was released four days ago on 25 November, the title track and lead single came out earlier, and accounts for 293.2m of those plays.ДЄll this isnвЂ™t enough (yet) to make The Weeknd the most popular artist on Spotify вЂ“В at least going by the monthly-listeners metric that the service uses to rank artists.ДЄt the time of writing, heвЂ™s in third place with 34.9 million monthly listeners, behind second-ranked The Chainsmokers (35.2m) and top dog Drake (36.1m). So far, the вЂStarboyвЂ™ album has generated 448.5m streams on Spotify. (This 32.8m figure does not include streams from his previous albums, but they would have contributed to whatever the new record for an artistвЂ™s daily plays on Spotify is.) Since Spotify publishes the daily plays for each track on the chart, we can tell you that The WeekndвЂ™s 18 tracks are currently recording 32.8m daily streams on the service, from its most popular track StarboyвЂ™s 5m daily plays to 50th-ranked Ordinary LifeвЂ™s 1m.

WeвЂ™ve been running our own calculations though, which show just how popular The Weeknd вЂ“В fuelled by the release of his latest album вЂStarboyвЂ™ вЂ“В is on the streaming service.ДЄt the time of writing on 29 November, all 18 tracks on вЂStarboyвЂ™ are in SpotifyвЂ™s Global Top 50 chart, meaning the album accounts for more than a third of that list of the most popular songs on the streaming service. How many streams is that? With Amazon-grade statistical unhelpfulness, Spotify isnвЂ™t saying. The Weeknd has broken SpotifyвЂ™s record for the most daily streams by a single artist.

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